LumiPotti chosen to be one of the ‘Invent with Tom’ selected products!


Small Ideas Ltd are pleased to announce that LumiPotti™ has been chosen to be one of the ‘Invent with Tom’ selected products and through that venture has been on listed online with JoJo Maman Bébé.

Recognising the difficulties faced by those with a passion for inventing but limited opportunities to showcase their designs to professional buyers, ‘Invent with Tom’ will give talented inventors the life changing opportunity to get their nursery product ideas stocked in JoJo Maman Bébé’s boutique shops and online store.

Mumpreneur and Inventor Rachael from Southsea said “Many parents have great ideas for little ones because they face the challenges of bringing up kids every day.  The Invent with Tom initiative provides a platform for parents to explore those ideas further and gain valuable feedback.  Getting through to have LumiPotti listed with such a well regarded retailer as JoJo Maman Bébé is a fantastic opportunity for us.”

Apprentice winner Tom Pellereau commented, “I was lucky to have my dream of becoming an inventor come true after winning The Apprentice, but I’m well aware of how difficult it can be to get an invention to market. I’m really excited to offer other inventors an opportunity to get their inventions out there without the ordeal of 12 weeks in the Apprentice House and Lord Sugar’s boardroom! As a father myself, who was inspired to design a baby product, I know there are lots of tricky tasks that parents are desperate to find an answer to. I can’t wait to see what solutions our talented British inventors send through for us to look at, as I truly believe that everyone has at least one brilliant invention.”

Designed, Patented and manufactured in the UK; LumiPotti is the first potty to actively help with night toilet training, through the use of the integrated ambient light and movement sensitive night light. LumiPotti’s night light comes on as the child sits up in bed and turns off automatically 60seconds after the last detected movement.  With night dryness achieved, LumiPotti’s light is removable providing the ideal portable light for those independent bathroom trips.  The LumiPotti pot is a good size with a high pee guard, wide base and good back rest and it is made from Anti-microbial plastic for extra cleanliness.

LumiPotti is available through national retailers Argos and JoJo Maman Bébé as well as independent stockists across the UK see

For more information see:

Notes to Editors:

JoJo Maman Bébé have teamed up with inventor and 2011 Apprentice winner Tom Pellereau to launch ‘Invent with Tom’ – a project designed to help bring new child-friendly inventions to market. See for more details.  PR Contact Sadie Beilby  FRANK PR Direct Dial: +44 20 7693 6975

LumiPotti further information: Contact Rachael Forder +44 7881 753019

About Stylfile:

Launched by former Apprentice Winner Tom Pellereau and backed by Lord Alan Sugar, Stylfile has gained incredible momentum since its launch in 2012. A collection of nail grooming products designed with a unique curve that follows the natural shape of the nail and makes nail shaping and clipping effortless.

About Tom Pellereau

Utilising his First Class Masters in Mechanical Engineering with Innovation and Design, backed by Lord Sugar and inspired when watching his sister file her nails the old fashioned way, Tom’s innovative thinking and simple approach to design has been key in the development of the Stylfile collection.